Indie Source

How your products look along with how they feel are two of the major driving factors behind your clothing brand. But before your customers can feel your products and try them on, the appearance of your designs must first attract them. That’s where the look book comes in. A look book is essentially a high-quality catalog for your brand showing off your clothes’ best sides and making a striking first impression on potential buyers.  Working with the best clothing manufacturers is crucial to building out your fashion line. And the best among them, such as full-service clothing manufacturers Indie Source, will also help you develop a stellar marketing plan and look book. This is essential to getting your brand in front of people and driving sales. Here are a few tips to either improve your existing look book or to create your first one. Choose a Format That Fits Your Brand There are a few different formats that look books utilize, and part of that can depend on...

You'd be hard-pressed to find an industry more driven by trends than the apparel market. Every year something new is in and something old is out, and it's up to brands to predict these trends accurately and swiftly, or they could miss out on capitalizing on the latest and greatest. Keeping up with fashion trends can be challenging for brands and manufacturers for a variety of reasons, the most evident being the rate at which these trends come and go. The thing is, understanding what your customers are looking for months in advance will allow you time to produce a line and get it on shelves fast. Here are a few tips to help you stay ahead of the curve and design and deliver products that stay on top of trends. Leverage Data Analytics If you want to stay on top of the trends, you need to have a pulse on what your target customers are looking for and what they want to purchase in the coming months. To do this, your data analytics system should cover multipl...

We’ve all heard the warnings about startups: 8 out of 10 new businesses fail within the first 18 months; don’t expect to make a profit for at least the first two or three years; American fashion brands and retailers are on the decline, etc .   However, like most statistics, the devil is in the details, and this case, the details offer a more promising outlook. According to the Small Business Administration, about 75% of new businesses survive at least the first two years, and roughly 50% survive at least the first five years. This five-year survival rate has been on an upward trend too. In 2016, for example, nearly 49% of companies hit the five-year mark, an increase of 3% from 2015, according to the Kauffman Foundation. This is good news for the fashion industry, which has certainly seen its share of ups and downs. So, what makes some new clothing lines succeed and others become a statistic? In many cases, it comes down to how well a new entrepreneur can ...